8 Best Free Google SEO Tools » Rank Math (2024)

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Selecting the appropriate SEO tools for your strategy can feel overwhelming.

With a wide range of features and price options available, where should you start?

Google SEO tools are an excellent starting point.

Google offers a range of free tools, tests, and reports to help you analyze and enhance your website’s search performance.

Table Of Contents

  • Best Google SEO Tools
  1. Google Search Console
  2. Google Analytics
  3. Google Business Profile
  4. Google Keyword Planner
  5. Google PageSpeed Insights
  6. Google Trends
  7. Rich Results Test
  8. Google Alerts
  • Conclusion
  • Let us discuss the best Google SEO tools in detail.

    1 Google Search Console

    Google Search Console is a free service provided by Google that helps to monitor and maintain the site’s presence in Google search results. It offers valuable insights into how Google perceives your site, identifies issues affecting your site’s visibility, and provides suggestions for improvement.

    Features of Google Search Console

    Let us discuss some of the features of Google Search Console.

    Performance Report

    This report provides data on your site’s performance in Google search results, including clicks, impressions, click-through rate (CTR), and average position.

    It allows you to analyze which queries bring traffic to your site and how the audience interacts with your search listings.

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    Page indexing Report

    The page indexing report shows the index status of your website’s pages.

    It identifies any errors, warnings, or pages that are not indexed, allowing you to address issues that may prevent your pages from appearing in search results.

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    URL inspection Tool

    This tool allows you to inspect individual URLs on your website and see how Google crawls and indexes them.

    It provides information on whether a page is indexed, or any crawl errors. Additionally, it lets you request indexing for new or updated pages.

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    Benefits of Using Google Search Console for SEO

    Google Search Console offers several SEO benefits.

    • Insight into site performance: Understand how your site performs in Google search results and identify opportunities for improvement.
    • Identify and fix issues: Quickly identify and resolve technical issues that may impact your site’s visibility in search results.
    • Optimize content: Analyze search queries and user behavior to optimize your content strategy and improve rankings.
    • Enhanced communication with Google: Submit sitemaps, request indexing, and receive notifications about important issues directly from Google.

    How to Use Google Search Console Effectively

    First, verify your website’s ownership to access all features and data in the Search Console.

    With Rank Math, verifying your website on Google is very easy.

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    Then, review performance, index coverage, and other reports regularly to identify issues and opportunities.

    Address any errors or warnings highlighted in the reports and implement suggested improvements.

    2 Google Analytics

    Google Analytics 4 is a powerful web analytics Google SEO tool that provides detailed insights into website traffic and user behavior. It helps to understand how visitors interact with your site, which pages are most popular, and how visitors navigate the site.

    Features of Google Analytics

    Let us understand the main features of Google Analytics.

    Traffic Analysis

    Google Analytics tracks various aspects of website traffic, including the number of visitors, sessions, page views, and more.

    You can see where your traffic is coming from (organic search, social media, referral, etc.), which helps you understand the effectiveness of your marketing efforts.

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    Engagement Analysis

    With engagement analysis, you can see how users interact with your website. This includes metrics such as average engagement time, engaged session per user, user activity, the most visited pages, etc.

    Understanding user behavior helps you optimize your site’s design and content to improve engagement and conversions.

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    Conversion Tracking

    Google Analytics lets you track conversions, whether a purchase, form submission or other desired actions on your website.

    To do so, navigate toSettings →Data display → Eventsand enable theMark as conversionoption, as shown below.

    By setting up goals and e-commerce tracking, you can measure the effectiveness of your SEO efforts in driving valuable actions on your site.

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    Benefits of Using Google Analytics for SEO

    • Data-driven decisions: Access to comprehensive data lets you make informed decisions about your SEO strategy.
    • Identify high-performing content: Analyze which pages attract the most traffic and engagement, helping you focus your SEO efforts on optimizing top-performing content.
    • Understand user intent: It helps you understand what audiences seek and create your content to meet their needs.
    • Track ROI: Conversion tracking allows you to measure your SEO efforts’ return on investment (ROI) by tracking conversions and attributing them to specific traffic sources.

    How to Set Up and Use Google Analytics for SEO Insights

    Sign up for Google Analytics and add your website to start collecting data. Install the Google Analytics tracking code on all pages of your website to start tracking visitor activity.

    Rank Math adds the tracking code to all your pages and you do not need to install another plugin.

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    Define goals such as form submissions or purchases, and set up e-commerce tracking if applicable. Link your Google Analytics account with Google Search Console to access additional SEO insights, such as keyword performance and click-through rates.

    Review traffic, behavior, and conversion reports in Google Analytics regularly to gain insights into your website’s performance and make data-driven SEO decisions.

    3 Google Business Profile

    Google Business Profile (GBP) is a free Google SEO tool that allows to manage your online presence across Google, including Search and Maps. It enables to create and update the business listings, interact with customers, and gain insights into local search performance.

    Features of Google Business Profile

    Let us understand the main features of Google Business Profile.

    Business Listing Management

    With Google Business Profile, businesses can create and manage their business listings, ensuring that accurate information such as business name, address, phone number, and business hours are displayed to potential customers.

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    Local SEO Insights

    Google Business Profile provides insights into how customers find and interact with your business on Google Search and Maps. It includes data on the number of views, clicks, and actions taken on your listing, helping you understand your local search performance and make informed decisions.

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    Benefits of Using Google Business Profile for Local SEO

    • Increased visibility: Optimizing your Google Business Profile can help your business appear in local search results, increasing visibility to potential customers in your area.
    • Enhanced credibility: Having a verified and up-to-date business listing on Google builds trust with customers and establishes credibility for your business.
    • Improved customer engagement: Engaging with customers through Google Business Profile by responding to reviews and posting updates can increase customer satisfaction and loyalty.
    • Insights into local search performance: Google Business Profile provides valuable insights into how customers find and interact with your business online. It allows you to track performance and make data-driven decisions to improve your local SEO strategy.

    How to Optimize Google Business Profile for Better Local Search Visibility

    Fill out all relevant information in your profile, including business name, address, phone number, website URL, and categories.

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    Verify your business to gain access to additional features and ensure that your listing appears in search results. Upload high-quality photos and videos that showcase your business to attract potential customers.

    Encourage satisfied customers to leave reviews on your Google Business Profile, as positive reviews can improve your visibility and reputation.

    4 Google Keyword Planner

    Google Keyword Planner is a free Google SEO tool provided by Google within the Google Ads platform. It is primarily designed to plan your Google Ads campaigns by finding relevant keywords and estimating the search volume and competition.

    Features of Google Keyword Planner

    Let us discuss the important features of Google Keyword Planner.

    Keyword Research

    Google Keyword Planner lets you discover new keywords relevant to your business or niche.

    You can input seed keywords, phrases, or URLs related to your industry, and the tool generates keyword ideas based on search queries entered by the audience.

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    Keyword Volume and Competition Analysis

    The tool provides data on each keyword’s average monthly search volume, helping you understand the potential traffic for specific keywords.

    It also offers insights into the competition level for each keyword, indicating how difficult it might be to rank for those keywords.

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    Keyword Suggestions

    Google Keyword Planner offers keyword suggestions based on the seed keywords. These suggestions include related terms and variations that users may not have considered, allowing them to broaden their keyword research and target a wider range of search queries.

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    Benefits of Using Google Keyword Planner for SEO

    This Google SEO tool offers several benefits for SEO.

    • Targeted keyword selection: Helps identify relevant keywords that audiences are searching for, allowing you to optimize your content and target specific search queries.
    • Data-driven decisions: Provides valuable data on search volume and competition, allowing the prioritization of keywords based on the potential impact and difficulty level.
    • Content optimization: Guides content creation and optimization efforts by targeting keywords and providing insights into user search behavior.
    • Competitive analysis: Allows the analysis of the competitiveness of keywords compared to other similar terms, helping you to choose the most effective keywords for your SEO strategy.

    How to Use Google Keyword Planner Effectively for SEO Strategy

    Determine the objectives of your SEO campaign and the target audience you want to reach. Use the keyword research feature to discover relevant keywords related to your business or industry.

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    Analyze the search volume and competition level for each keyword to prioritize your target keywords effectively.

    Choose a mix of high-volume, low-competition, and long-tail keywords that align with your goals and audience.

    Add selected keywords naturally into your website content, including titles, headings, meta descriptions, and body text. Continuously monitor keyword performance and adjust your strategy as needed to adapt to changes in search trends and competition.

    5 Google PageSpeed Insights

    Google PageSpeed Insights is a free Google SEO tool that helps to analyze the performance of web pages and provides suggestions to improve the loading speed. It evaluates both desktop and mobile versions of websites and provides insights based on real user data and Google’s best practices.

    Features of Google PageSpeed Insights

    Let us now discuss the features of Google PageSpeed Insights.

    Page Speed Analysis

    PageSpeed Insights measures a web page’s loading time and assigns a score based on its performance. It provides data on various aspects of page speed, including First Contentful Paint (FCP), Largest Contentful Paint (LCP), and Cumulative Layout Shift (CLS).

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    Optimization Suggestions

    Based on the analysis, this Google SEO tool offers specific recommendations to optimize the web page’s speed and performance.

    These suggestions may include minimizing render-blocking resources, optimizing images, leveraging browser caching, and reducing server response time, among others.

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    Benefits of Using Google PageSpeed Insights for SEO

    • Improved user experience: Faster loading times lead to a better user experience, reducing bounce rates, and increasing engagement, which are factors that search engines consider when ranking websites.
    • Better search rankings: Page speed is a ranking factor in Google’s algorithm, so optimizing your website’s speed can positively impact your search engine rankings and visibility.
    • Increased mobile performance: PageSpeed Insights helps identify issues that may slow down your mobile site and provides solutions to improve performance.
    • Competitive advantage: Websites with faster loading times tend to outperform slower sites, giving you a competitive edge in search results and attracting more organic traffic.

    How to Improve Website Speed Using PageSpeed Insights Recommendations

    Enter your website URL into PageSpeed Insights and review the performance score and optimization suggestions provided.

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    Follow the optimization suggestions to address the issues identified by PageSpeed Insights.

    This may involve optimizing images, minifying CSS and JavaScript files, reducing server response time, and enabling compression, among other recommendations.

    After implementing changes, retest your website using PageSpeed Insights to see if there are further improvements and to ensure that you have addressed all performance issues.

    6 Google Trends

    Google Trends allows you to explore the popularity of search queries over time and across different regions. It provides insights into what the audiences search for on Google and how search interest changes over time.

    Features of Google Trends

    Let us discuss the key features of Google Trends.

    Trend Analysis

    Google Trends allows users to analyze the popularity of specific search terms or topics over a specified period. It shows whether interest in a particular topic is rising or declining, providing valuable insights into emerging trends and seasonal patterns.

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    Keyword Popularity

    You can compare the popularity of different keywords or search terms to identify which ones are more popular among the audience.

    This helps in selecting relevant keywords for content creation, SEO, and advertising campaigns.

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    Geographic Insights

    This Google SEO tool provides geographic data, showing where search interest for a specific topic is highest. You can explore regional variations in search volume and create your marketing strategies accordingly.

    Benefits of Using Google Trends for SEO

    • Keyword research: This Google SEO tool helps identify trending topics and keywords that can be incorporated into content to attract more traffic.
    • Content planning: Allows you to create content around current popular topics or gaining traction, increasing the likelihood of it being discovered and shared.
    • Seasonal trends: Identifies seasonal trends and patterns in search behavior, enabling you to adjust your content and marketing strategies accordingly.
    • Competitor analysis: You can compare the popularity of search terms related to your industry or niche against competitors to identify areas of opportunity or potential gaps in their content strategy.

    How to Use Google Trends for Content and Keyword Strategy

    Let’s say you run a blog about fitness and nutrition and want to create content that resonates with your audience and drives traffic to your site.

    Go to Google Trends and enter a broad topic related to your niche, such as healthy eating or weight loss. Analyze the trend over time to see if there are any spikes or consistent patterns.

    Scroll down to the Related queries section to discover other popular search terms related to your topic. Based on your findings, create timely content that aligns with trending topics and related queries.

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    Use Google Trends to identify seasonal trends and adjust your content strategy accordingly. For instance, you might notice an increase in searches for healthy holiday recipes leading up to the holiday season.

    Plan and create content around seasonal topics to capitalize on peak search periods and engage with your audience during relevant times.

    7 Rich Results Test

    Google’s Rich Results Test is a Google SEO tool that allows the testing and validation of structured data markup on web pages.

    Features of Rich Results Test

    Let us discuss the features of the Rich Results test.

    Schema markup validation

    The Rich Results Test validates a webpage’s structured data markup. It checks for errors and warns about any issues that may prevent rich results from appearing in search results.

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    Rich Snippet Preview

    This Google SEO tool provides a preview of how the page may appear in search results with rich snippets enabled. This helps you to see how your structured data is being interpreted by Google and how it may enhance the appearance of the search listings.

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    Benefits of Using Rich Results Test for SEO

    • Ensures proper markup: Validates that the structured data markup on your web pages follows Google’s guidelines, helping to ensure that rich results are displayed correctly in search results.
    • Enhances search appearance: Allows you to preview how your pages will appear in search results with rich snippets enabled, which can attract more clicks and improve visibility.
    • Identifies errors: Identifies any errors or warnings in your structured data markup that may be impacting the display of rich results, enabling you to fix them and improve your site’s performance in search results.

    How to Use Rich Results to Enhance Search Results Appearance

    Use Schema markup to interpret relevant content on your web pages. This can include information such as product details, reviews, recipes, events, and more.

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    Use the Rich Results Test to validate your structured data markup and ensure that there are no errors or warnings. Review the rich snippet preview provided by the tool to see how your pages will appear in search results with rich results enabled.

    Adjust your structured data markup as needed to enhance the appearance of your search listings. This may involve providing more detailed information, optimizing images, or adding additional schema types.

    8 Google Alerts

    Google Alerts is a free Google SEO tool that allows you to monitor the web for specific topics or keywords of interest. It sends email notifications whenever new content relevant to your chosen topics is published on the web.

    Features of Google Alerts

    You can create customizable alerts and stay informed with the latest news, trends, and discussions related to your industry or interests.

    Customizable Alerts

    You can create alerts for specific keywords, phrases, or topics of interest. You can choose how often they want to receive alerts, such as once a day, once a week, or in real-time.

    You can specify the sources they want to monitor, including news websites, blogs, forums, and more.

    Also, you can customize alerts based on language and region to receive relevant content.

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    Benefits of Using Google Alerts

    • Stay informed: Keep up to date with the latest news, trends, and discussions related to your industry or interests.
    • Monitor brand mentions: Track mentions of your brand or business across the web to manage your online reputation and respond to feedback or reviews.
    • Content discovery: Discover new content ideas, identify potential opportunities for collaboration or guest posting, and stay ahead of competitors.
    • Competitor analysis: Monitor competitors’ activities, product launches, and marketing campaigns to stay informed about industry developments and trends.

    How to Use Google Alerts

    To use this Google SEO tool, navigate to the Google Alerts website. Enter the keyword or topic you want to monitor in the search bar, customize the alert settings (frequency, sources, language, region), and click the Create Alert button.

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    Review and manage your alerts from the Google Alerts dashboard. You can edit, delete, or create new alerts as needed.

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    Google will send email notifications to your inbox whenever new content relevant to your alerts is published on the web.

    Regularly review your alerts, click on the links provided in the emails to read the content, and take appropriate action, such as sharing, responding, or bookmarking relevant articles.

    Periodically review and adjust your alert settings to ensure that you’re receiving the most relevant and useful information.


    With the growing number of SEO tools, sometimes it’s best to stick to the basics and use tools directly created by Google.

    Using the power of free Google SEO tools can significantly enhance your online presence and drive business growth.

    These tools offer valuable insights and resources to improve your SEO strategy, from analyzing website performance to optimizing content and monitoring search trends.

    With the help of these Google SEO tools, you can effectively optimize your website for search engines, attract more organic traffic, and ultimately achieve better rankings and visibility online.

    If you like this post, let us know byTweeting @rankmathseo.

    8 Best Free Google SEO Tools » Rank Math (2024)


    Is Rank Math SEO free? ›

    Creating a FREE Rank Math account is needed only to utilize our API via which one can get automatic keyword suggestions from Google and can run SEO Site Analysis inside WordPress.

    Does Google have a free SEO tool? ›

    1. Google Search Console for Technical SEO. Google Search Console (GSC) is a free SEO tool that allows you to track your site's health and performance. You use it to help improve your visibility and ranking in the search engine results pages (SERPs).

    How to get better ranking on Google for free? ›

    How To Increase Google Ranking For Free: 7 Steps to Increase Web Traffic
    1. Create Backlinks. ...
    2. Keep an eye on broken links. ...
    3. Focus on quality-written content. ...
    4. Focus your attention on local searching. ...
    5. Focus on your audience. ...
    6. Stay away from the grey area. ...
    7. Make your website easier to access. ...
    8. Have Patience.

    Are there any good free SEO tools? ›

    Screaming Frog is known as an “SEO spider tool.” It “crawls” the pages on your website to look for technical issues that can hinder its rankings. With the free plan, it can crawl up to 500 URLs and inform you of broken links, duplicate pages, redirect errors and other common back-end SEO problems.

    Does Rank Math really work? ›

    Rank Math SEO plugin is an excellent tool for any website that needs to increase its rankings. It is a powerful and affordable option for any website. Rank Math is the best choice for marketers looking for good features and a free subscription. It offers many free features that are paid for by other SEO tools.

    Which is better, yoast or Rank Math? ›

    7 Rank Math Doesn't Slow Down Your Site

    Its code is optimized for maximum performance. Despite offering more features than Yoast, Rank Math has fewer lines of code, uses less memory, and has a lighter installation file. Yoast, on the other hand, is 1.5 times larger despite offering fewer features.

    Can you do SEO yourself for free? ›

    Anyone can study SEO best practices and use SEO tools to optimize your website in-house. In fact, most SEO experts got their start with do-it-yourself (DIY) SEO. And with some time, a few free SEO tools, and this guide on how to do SEO yourself, you too can become an SEO expert.

    How to crack SEO on Google? ›

    14 SEO Hacks to Increase Search Rankings
    1. Identify Long-Tail Keywords.
    2. Place Keywords in Page Titles, Descriptions, and Headers.
    3. Optimize Content for Google Voice Search.
    4. Run an SEO Audit to Fix Technical Issues.
    5. Refresh Old or Outdated Content.
    6. Compress Images to Improve Page Speed.
    7. Use Alt Text to Describe Images.
    Oct 23, 2023

    How can I rank in Google without paying for ads? ›

    Focus on creating informative articles, blog posts, videos, or infographics that are optimized for relevant keywords. Yes, you can rank on Google without any paid services (PPC). In fact, most websites rank organically, meaning that they are not paying to be displayed in the search results.

    How to rank #1 on Google? ›

    How to Rank on Google: A 6-Step Guide
    1. Use Keyword Research to Find Opportunities.
    2. Create Relevant and High-Quality Content.
    3. Implement On-Page SEO Best Practices.
    4. Improve Your Technical SEO.
    5. Work on Your Off-Page Strategy.
    6. Monitor Your Performance.
    Oct 11, 2023

    How do I get 5 star reviews on Google for free? ›

    To increase your Google 5-star reviews, prioritize excellent customer service, regular engagement, and proactive review management. Exceed customer expectations to encourage positive reviews. Regularly ask satisfied customers to share their experiences on Google, providing direct links to your review page.

    What is the best free SEO plugin? ›

    Best Free SEO Plugins for WordPress
    1. Yoast SEO. Yoast SEO is the most popular, friendly, and free SEO plugin for WordPress. ...
    2. All in One SEO for WordPress (AIOSEO) All in One SEO has over 3+ million users and is one of the best WordPress SEO Plugins on the market. ...
    3. Rank Math SEO. ...
    4. SEOPress. ...
    5. WP Meta SEO.

    How to get 100% SEO? ›

    How to Increase SEO Score of Your Website to 100%
    1. All pages should be working.
    2. All pages must have meta tags.
    3. Pages should have headings and subheadings.
    4. BlogPatcher: The be-all-end-all of content optimization!
    5. Decrease the size of image files.
    6. Defer render-blocking resources.
    7. Make site load faster.

    How do I get free SEO keywords? ›

    You can use the free keyword finder tool to get keyword ideas including:
    1. Google Ads keywords – find high-volume, low-competition keywords that your competitors haven't discovered to use in your Google ad campaigns.
    2. Keywords for websites – find popular and niche keywords for your website at scale.

    Is Rank Math content AI free? ›

    Rank Math Free users will have access to limited Content AI features. Subscribers of the plugin (PRO, Business, & Agency) are eligible for a 15-day free trial of Content AI. The number of credits you receive depends on the plan you've purchased.

    How much does SEO ranking cost? ›

    SEO software for keyword rank tracking costs between $500–$4,500 per month (depending on the number of keywords tracked), and rates for consultants fall between $500–$3,000 for a monthly retainer.

    Is it possible to do SEO for free? ›

    The Ahrefs SEO toolbar is a free Chrome extension (also available as a Firefox plugin) that allows you to check for broken links, trace redirect chains, and highlight no-follow links for any webpage. It also generates an on-page SEO report that includes the webpage's: Title. Meta description.

    Is SEO free of charge? ›

    How much does SEO cost? While many businesses pay between $1,500 to $5,000 per month for SEO, you could pay as little as $100 per month or upwards of $30,000, depending on several factors. SEO service pricing can vary largely depending on the size of your business, the scope of your project, and your SEO provider.

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